Marketing as easy as owning a cactus.
— Channel Slogan
I was super excited when Channel Ai reached out to me looking for Product Design help for their AI-based product. I collaborated closely with the team to design the first MVP for their Marketing Automation Platform.
Project Goal.
Design the foundation for a Marketing Automation platform powered by Artificial Intelligence.
Problem.
For non-marketers, launching an ads campaign is complicated and takes a lot of time.
Solution.
A service that allows a non-marketer to launch an ads campaign of professional quality in minutes.
Key Customer Feedback.
“What took me about 3 hours to do on my own, you guys simplified it down to something that took me less than 15 minutes.”
-Dexter
Design process.
Below you will find images of how I arrived at the final designs for this product.
Started out doing some research to understand the market and identify others solutions available.
Worked with the team to create a User Journey based on a target persona and the information that was important to collect in order to onboard them.
Quickly jumped to wireframes to start testing our assumptions around the onboarding and refine the user journey.
Some screenshots when we started developing the wireframes.
Screenshot of the early Style Guide I developed in Figma.
Hi-Fi version of the onboarding screens once we integrated the branding.
Some of the main screens regarding the onboarding process. Our goal was to keep the process simple, single-question focused, and provide constant feedback around personalization and functionality.
Screenshot of a live customer feedback session as they were onboarding for the platform.
User Reviews.
“Channel makes it quick and easy to launch marketing campaigns for any event.”
— Alejandro, Channel Ai User
“Our lead generation is completely automated. This gives me more time to focus on my business instead of chasing the next deal.”
— Andres, Channel Ai User
Disclosure.
The vast majority of my work is IP protected and I can only show small amounts of my designs. In case you are interested in learning more about my work please reach out to me via email and I can walk you through the details of the process.